free delivery to austria and germany

free delivery to austria and germany

Frequently asked questions and answers

Do you have questions about the product or about sleep in general? You have come to the right place.

About Snoooze

What is Snoooze?

Snoooze® is a natural sleeping drink with effective herbs, which help you fall asleep and stay asleep. If you want to sleep well, because you have big plans for tomorrow, drink a Snoooze® 20-30 minutes before going to bed. Snoooze® is available in two strengths:

*Snoooze® Regular – works gently and helps you to relax during the day or to easily fall asleep in the evening.

*Snoooze® Strong – if you want to make absolutely sure that you are well rested for the next day.

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What are the effective ingredients in Snoooze?

Passion flower, Lemon Balm, Valerian, Lime Blossom with natural hop and peppermint flavor. The exact quantities per can for Snoooze regular (and strong) are:

* Lemon balm: 2,800 mg (2,800 mg)

* Valerian: 1,000 mg (1,200 mg)

* Passion flower: 810 mg (900 mg)

* Lime blossom: 300 mg (400 mg)

* California Poppy: 5 mg (5 mg)

How does Snoooze® work?

The natural, sleep-inducing herbs in Snoooze® help support your natural sleep cycles and thus help you to sleep restfully, even when you are experiencing some work-related or family stress. Good sleep helps you to have more successful & happy days. When consumed as recommended (1 can/day about 20-30 minutes before going to bed), the herbal ingredients in Snoooze® (Valerian, Passionflower, Lemon Balm, and Lime Blossom) do not have known side-effects in healthy adults and are not known to be addictive. On the contrary –

The natural herbs in Snoooze® help provide peaceful & regenerative sleep.

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Who needs Snoooze®?

Snoooze is for healthy adults (>18 years of age), who have trouble falling sleeping or staying asleep during the night because of work-related or family stress. Most healthy American adults experience this type of stress during the work week and therefore sleep less than they should. Many adults with such sleep deficit are often unaware that their lack of sleep leads to lower memory capacity, decreased mental performance, and lower immune-strength. To recognize that you are experiencing stress-related lack of sleep.

Do your recognize of these symptoms?

* Morning tiredness

* You need an alarm clock to get up in time

* you fall asleep, immediately after dinner (in front of the TV)

Sounds familiar? Try sleeping for 8 hours during the next few days. You’ll notice a remarkable improvement.

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What are the nutritional facts for Snoooze®?

Snoooze Regular:

Nutritional fact per 100ml
Calories kJ/kcal 100/23
Fat 0g
Saturated Fat 0g
Carbohydrates 5,6g
Added Sugars 5,1g
Protein 0g
Salt 0,005g

Snoooze Strong:

Nutritional fact per 100ml
Calories kJ/kcal 102/24
Fat 0g
Saturated Fat 0g
Carbohydrates 5,7g
Added Sugars 5,1g
Protein 0g
Salt 0,005g

Who should take Snoooze®?

Healthy adults who want to improve their sleep quality. The herbal ingredients in Snoooze® help promote your natural sleep cycles and contribute to a relaxed and peaceful sleep.

Is Snoooze for Vegan, Vegetarian or Halal diets?

Yes – Snoooze is suitable for those who consumer vegetarian and vegan food. Besides, Snoooze® is also Halal suitable.

Where does the water for Snoooze® originate?

The crystal clear mountain water for Snoooze originates in the Alpine glaciers of Austria.

Where is Snoooze® produced?

Snoooze is produced at a milk & bottling co-operative in the “Ennstal”, a mountain valley in the Austrian Alps with the river “Enn” at its base. Snoooze does not contain any milk though. Instead it’s a mix of natural herbs and water.

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What is the effect of the individual ingredients in Snoooze®?

Each of the carefully selected natural herbs in Snoooze® – Valerian, Passionflower, Lemon Balm, and Lime Blossom – has well-known sleep-inducing effects. In their combination, however, the herbs promote natural sleep by supporting your natural sleep cycles.

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Why does Snoooze® contain sugar? Doesn’t sugar provide energy?

The sugar content in Snoooze® is low and represents only 3% of the recommended daily intake. Snoooze® contains a little sugar for the same reason as your grandmother advised you to take a “warm milk with honey” before going to bed. The honey is also sugar of course. And the reason your grandmother advised to take a little was because that little bit of sugar induces your brain to produce sleep inducing, natural hormones. In short, a little bit of sugar helps you to sleep faster & better.

Can Snoooze be consumed together with alcohol or medication?

Snoooze is for healthy, adult people, who want to improve their sleep quality and sleep duration. Especially in times of stress. Alcohol does not help when you want to improve your sleep quality. It might sometimes help to fall asleep, but it certainly does not contribute to a healthier sleep. So, we don’t recommend taking Snoooze® in combination with alcohol. Because Snoooze® was developed for healthy adults, we have no knowledge or research facts about how the natural herbs interact with other medication. In general, we would advise you ask a trusted health-care professional before combining medications.

Can Snoooze be consumed by children or pregnant women?

Snoooze®, Natural Sleep Drink is an herbal dietary supplement, aiming to help healthy adults to improve their sleep quality and sleep duration. We do not recommend the product for children and/or pregnant women. Similarly, we recommend also recommend keeping the product out of the reach of small children.

Who are the founders of Snoooze®?

Hans and Trixi Vriens came up with the idea. They met 30 years ago at Procter & Gamble and have since worked on many projects together. They have been business partners for many years.

Hans Vriens is a Functional Food Expert. He was born and raised in the Netherlands, now he also considers himself to be an Austrian with his main residency being in the Salzkammergut, Hans has scored some spectacular product-innovations during his career so far. His innovations consistently beat conventional market-wisdom on their way to success. Examples include skin-friendly chocolate, a skin-care drink or the drink that gives wings internationally. Hans worked with Red Bull, Mars Inc., Procter & Gamble, Barry Callebaut, Nestle, Kraft, Mondelez, Hershey’s, Tchibo, Danone and many others. After 30-years of functional foods and innovation experience, Hans knows what he’s talking about when he says:

“The theme of a ‘Longer & Healthier Life’ has always revolved around two aspects: diet and exercise. But neither works very well without enough sleep.”

Trixi Vriens is Austrian and supervises both the domestic and international growth of the company. She prevailingly contributed to the Look and Feel of Snoooze.

“Let us not talk about the sleeping problem, let us talk about how great we feel when we’ve slept well and what we can do to achieve it.”

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How did the idea of Snoooze® come about?

*We do not like to admit it, but it is what it is: Sometimes, we are stressed and we can’t fall asleep, knowing that we need sleep. This happens especially when we have big plans or the next day, which can stress us even more. If we finally do fall asleep, the stress wakes us up at night. We look at the clock, get up, lie down and the cycle continues, not finding sleep. The stress makes it difficult to have a good night’s rest. The next morning, we feel tired and unfocused. And we know we could feel better if we’d only slept well.

*Realizing that I am not the only one. Realizing that 7 out of 10 working adults regularly have these types of nights and days were the trigger for developing Snoooze! Since then, I have searched around the world for a natural sleep aid that could give me happy days without side-effects. We researched, analyzed and collected countless sleep studies. And we tried hundreds of sleeping aids. The result: we can help people to sleep better and be happier the next day, naturally.

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Is the sleep promoting effects of Snoooze scientifically proven?

*The effect of the individual ingredients, used in Snoooze®, are scientifically proven. In below, please find a selection of clinical studies, outlining the benefits of the herbs in Snooze®.

*”The benefit of plant-based sleep aids is that they are gentle on the nerves and result in improved sleep quality combined with high application safety. Herbal and sleep aids help, but only if they are properly dosed. “, Says Med. Prof. Dr. H P. Gutter-Wien. “The sleep drink Snoooze developed in Austria has an optimal dosage of natural, sleep-promoting herbs.”

*Passion Flower has long been used in medicine for various therapeutic, especially in relation to the relief of anxiety. This significant positive effect was found in a human clinical trial.
(Movafegh A, Alizadeh R, Hajimohamadi F, Esfehani F, Nejatfar M (2008): Preoperative oral Passiflora incarnata reduces anxiety in ambulatory surgery patients: a double-blind, placebo-controlled study. Anesthesia & Analgesia 106: 1728-1732)

*Lemon Balm reduces stress-related symptoms. Some studies have also shown anxiety relief effects and improved sleep quality.
(Cases J, Ibarra A, Feuillere N, Roller M, Sukkar S (2011): Pilot trial of Melissa officinalis L. leaf extract in the treatment of volunteers suffering from mild-to-moderate anxiety disorders and sleep disturbances. Mediterranean Journal of Nutrition and Metabolism 4: 211-218)

*Valerian increases the release of adenosine in the anterior basal cerebrum, increasing the need for sleep.
(Brattström A (2007): Scientific evidence for a fixed extract combination (Ze 91019) from valerian and hops traditionally used as a sleep-inducing aid. Vienna Med Wochenschr 157: 367-370.)

*Lime blossom triggers relaxation and promotes sleep.
(Allio A, Calorio C, Franchino C, Gavello D, Carbone E, Marcantoni A (2015): Bud extracts from Tilia tomentosa Moench inhibits hippocampal neuronal firing through GABAA and benzodiazepine receptor activation.J Ethnopharmacol. 172: 288-296.)

Can Snoooze cause dependency? Or even addiction?

The herbal and natural ingredients in Snoooze® cannot cause dependency or addiction. On the contrary – the natural herbs if Snoooze support your natural sleep cycles and help promote healthy & restful sleep. So, you can feel regenerated and ready for whatever happens the next day.

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Where do the herbal ingredients in Snoooze® come from?

The herbal ingredients in Snoooze® are carefully selected from various farms around the world, whereby we find it important that the farmers who provide these precious and delicate herbs are treated fairly.

Why is Snoooze packaged in “carton-cans”?

*We decided to use “carton-cans” because this packaging material is more environmentally friendly, more natural and more lightweight. Aluminum, plastic, or PET packaging were out of the question from the beginning.

*Compared to aluminum and PET packaging, Snoooze cans are more environmentally friendly and have a lower carbon footprint. Therefore, the carton cans were also certified by the Forest Stewardship Council, recognized as environmentally friendly and therefore allowed to bear the FSC seal.

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About Snoooze and other Sleep Aids

Are there products, comparable to Snoooze® in the market?

*No, the composition and packaging of Snoooze® are unique. Snoooze only uses herbs to help promote sleep. And because Snoooze® is a drink, it can contain more effective herbs into one dose than any other sleep-aid on the market. It’s the dose that makes Snoooze® so effective when you have stress and want to perform better tomorrow.

*Because of its effective herbs, Snoooze® does not contain chemicals, anti-histamines, hormones or other ingredients you don’t understand. Natural herbs make the difference.

*Additionally, Snoooze® is the only Natural Sleep Drink world-wide that comes in environmentally friendly carton-cans.

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What’s the difference between Snoooze® and other sleep aids in tablet-format?

*The dosage makes the difference. Conventional dietary supplements in tablet form usually contain e.g. 40-500 mg Valerian – Snoooze, however, contains up to 1,200 mg. In addition, Snoooze uses a richer combination of effective, herbal herbs, while conventional dietary supplements in tablet form are limited to a few, low-dose active ingredients.

*Snoooze® is the only Natural Sleep Drink on the market. No chemicals. No hormones. No anti-histamines. No alcohol. Snoooze® herbs promote healthy sleep by supporting your natural sleep cycles.

What’s the difference between Snoooze® and milk-with honey?

Snoooze® works!

About Sleep

Why is sleep essential?

*Sleep is undoubtedly essential for us to live healthy & happy. Our body regenerates during sleep, and much more so than during mere physical inactivity. The cells refuel their energy stores and rebuild. At the same time, free radicals, are rendered harmless during sleep and damaged cell components are repaired. Other essential functions of sleep include the consolidation of memory and the processing of the day’s experiences. Deep sleep and so-called REM sleep are essential for these functions. Missing out on enough sleep leads to sleep deficit and can have sever effects on our health.

*Therefore, sleep should be a priority in our lives if you want to perform better, and stay healthier…

Source: Simpson NS, Gibbs EL, Matheson GO (2017): Optimizing sleep to maximize performance: implications and recommendations for elite athletes. Scand J Med Sci Sports 27: 266-274.

How much sleep does a healthy adult really need?

*It is generally recommended to sleep 7 to 8 hours a day. To make sure you feel rested the next day and ready to perform. In America, adults usually sleep less.

*The sleep needs of every individual are different and depend on individual and social circumstances as well as on hereditary factors and/or on regular physical and mental strain/stress levels.

*However, the duration of sleep also has a socio-cultural component. For example, US studies have shown that average sleep duration decreased by 1.5 to two hours over the past 50 years. It is probably no coincidence that sleep related disease frequency has increased significantly over that same time-period.

National Sleep Foundation (2017): How Much Sleep Do We Really Need? Sleep Duration Recommendation Endorsements.
Wu L, Sun D (2017): Sleep duration and fall: a systemic review and meta-analysis of observational studies. J Sleep Res

What are the benefits of good quality sleep?

Sleep strengthens our mind, our stamina and our physical performance. Enough, quality sleep improves memory capacity, increases reaction times, improves the mood, stimulates creativity, and helps us stay slim. And last but not least, it strengthens our immune system, so you can go do what you love to do!

*In several large-scale studies, it has now been shown that people who sleep an average of 7 hours a day have a lower risk of disease (including cardiovascular disease, stroke, and coronary heart disease, diabetes, and breast cancer). Additionally they have longer life expectancy, as compared to people with lower sleep quality and duration.

*In short: Relaxing, adequate sleep can prolong life!

Jake M, Imani O, Watanabe N, Buysse DJ, Kaneita Y (2017): Long sleep duration and health outcomes: A systematic review, meta-analysis and meta-regression.

Lu C, Sun H, Huang J, Yin S, Hou W, Zhang J, Wang Y, Xu Y, Xu H (2017): Long-Term Sleep Duration as a Risk Factor for Breast Cancer: Evidence from a Systematic Review and Dose-Response Meta-Analysis.

What are the best tips for sleeping well?

*It’s not possible to make up for lack of sleep. Once you have sleep deficit, it takes some time during which you should sleep longer regularly to be able to regenerate body & mind naturally. Therefore, make sure you plan a good night’s rest in advance. Here are some helpful tips if you want to improve your sleep quality:

-Do enough exercise during the day

-Only take light meals in the evening, so that the digestive system comes to rest

-A warm full bath in the evening helps to relax

-Ventilate the bedroom well before going to bed and make sure it’s dark

-Always go to bed with positive thoughts. It’s so much easier to relax.

-Turn off electronic devices. The light keeps you awake longer. Rather read a book or take some herbs

*Take a Snoooze – the natural sleeping drink with soothing herbs to help you relax and fall asleep:

Snoooze Regular – to fall asleep relaxed

Snoooze Strong – if you want to make sure you’re perfectly rested for tomorrow

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About Sleep & Sleep Deficit

How many Americans have a sleep deficit?

*Most working adults wake up feeling tired during the week. That is because most working adults experience work-related stress and therefore find it hard to fall asleep or sleep through the night. Tiredness, lack of motivation, diminished cognitive performance, and a weaker immune strength system are the obvious results of sleep deficit.

*Many other working adults need to regularly travel and suffer from sleep deficit because of jet-lag. Also, staying in a hotel often leads to bad sleep quality and sleep deficit.

*Most working adults are affected and don’t want to take pills. That’s why there is Snoooze® Natural Sleep Drink. Its herbs help promote sleep quality to reduce sleep deficit. Enjoy a Snoooze, 20-30 minutes before sleeping and you’ll have a wonderfully happy day tomorrow.

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Who suffers from sleep deficit more: males or females?

*Men seem to suffer a little more from lack of sleep than women. Women sleep a little longer but sleep much worse when they are at home.

*44% of women get 7 hours of sleep per night (men: 34%). Only 21% of women sleep 8 hours or more (men: 10%). Even more pronounced are the differences in sleep quality. 44% of women wake up at night often. For men, this is only 30%. Most women and men experience sleeping problems while traveling (58%), but 43% percent of adults do not sleep well at home either.

– Lightspeed Research / Contract Work for Snoooze Austria, November 2017
Tribl G, Schmeiser-Rieder A, Rosenberger A, Saletu B, Bolitschek J, Kapfhammer G, Katschnig H, Holzinger B, Popovic R, Kunze M, Zeitlhofer J (2002): Sleeping habits in the Austrian population. Sleep Med 3: 21-28.en. Although women sleep longer but in particular worse at home.

What are the main reasons for bad sleep?

*Work-related stress and stress in the family are the main causes for bad sleep quality amongst healthy adults.

*Female sleep problems mostly track to stress in everyday life (41%) and occupational stress (37%). 56% of men sleep badly due to job stress, followed by environmental factors (29%).

Source: Lightspeed Research / Contract Work for Snoooze Austria, November 2017

*Prolonged use of electronic devices (e.g., laptop, smartphone) in the evening or in bed can make it difficult to fall asleep. High room temperatures in the bedroom and stale air are just as detrimental. Shift-work can also lead to sleep deficit.


Mayer G, FietzeI, FischerJetal. (2009): S3 Guidelines Lax Sleep / Sleep Disorders. Somnology 13: 1-160.

-OhayonMM (2002): Epidemiologyofinsomnia: Whatweknowandwhatwestillneedtolearn. Sleep Med Rev 6: 97-111.

*A recent US study of 10-14 year old children showed that the mere presence of smartphones or TVs in the bedroom is associated with a shorter sleep duration (up to 21 minutes shorter per night)

Source: Falbe et al 2015. Falbe J, Davison KK, Franckle RL, Ganter C, Gortmaker SL, Smith L, Country T, Taveras EM (2015): Sleep duration, restfulness, and screens in the sleep environment. Pediatrics 135: e367-75.

What are the national cost of not sleeping enough (sleep deficit)?

Sleep deficit leads to “presenteïsm” (being physically present but not concentrated at work) and is associated with substantial workplace costs. In a 2011 national survey, researchers estimated that the US workforce loses about 11 days per employee annually in productivity which amounts to a total cost of $63 billion.


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